Radisson RED is a lifestyle hotel concept by Carlson Rezidor, inspired by art, music, and fashion. Since its launch in 2016, RED has opened hotels in Cape Town, Brussels, Minneapolis, and Campinas – with Glasgow, Portland, and Miami opening 2018 and beyond. I provided art direction, design, and copy for launch campaigns, social media content, and in-hotel materials.
Collaborating with a series of international artists, including Si Scott and Sébastien Feraut, the campaign photography celebrates global street art and a playful interaction between models and their art mural backdrops.
Role
Art Direction
Print and digital design
Copywriting
Agency
Teviot
Big thanks to
Photographer: Laurence Winram
Illustrators: John C Thurbin, Louisa Gallie, Sabrina Porrata, Sebastian Feraut and Si Scott.