The home of Eight Lands is one of wild beauty. And we've got nature to thank for their award-winning vodka and gin.
Made with Scottish spring water, drawn from the ancient springs surrounding the family distillery, every drop is filtered naturally through layers of mountain rock - giving it a purity that’s hard to beat.
As they prepared to bring their spirits to new international markets, a fresh strategic approach was needed to guide the way.
We worked with Eight Lands to build a comprehensive brand strategy and messaging framework, before creating a brand voice as velvety as their vodka and as warm as their gin.
Their brand story has been translated into a new bottle design by Stranger & Stranger, inspired by the distillery’s modern architecture and its surroundings on the Glenrinnes Estate.
With their time-honoured craftsmanship and small-batch production, Eight Lands are putting Speyside on the map as the home of Scotland’s wildly smooth spirits.
“Kirsten was the perfect person to help us take our brand language and positioning to the next level, blending creativity and customer awareness. Her work also underpinned the visual redesign work that led to our new packaging, which has been incredibly well received.”
Project credits
Brand strategy, messaging, voice and copywriting: Kirsten Murray
Packaging design: Stranger & Stranger
Product photography: Simon Hird