The Creative Thinking Festival is a new event that brings together educators, students, designers, and policymakers to rethink the role of creativity in shaping a more inclusive, innovative, and sustainable future. The festival’s dynamic visual identity reflects these interconnecting perspectives.
The identity for the festival is inspired by Spirograph: a childhood toy that spans generations. Every combination of gear and rotation yields a beautifully unique outcome. As well as their nostalgic appeal, the spirographs serve to express the importance of diversity and collaboration in creativity.
“ The identity is energetic, interconnected, and ever-evolving; bringing our vision for the festival to life. Attendees embraced the brand idea, seeing it as a powerful representation of the role they play in shaping the future.”
Services
Creative Direction
Brand identity
Motion design
Big thanks to
Client: Creative Thinking Festival
Creative Partner: Dan Plunkett
Awards
Scottish Design Award: Gold