MQ is the UK’s leading mental health research charity. They’re transforming lives through research, helping to create a future where mental illnesses are understood, effectively treated and one day prevented. We created the charity's tone of voice guidelines. With 1 in 4 of us experiencing a mental health issue each year, the need to better understand mental illness is clear. We designed a series of infographics to highlight facts MQ use to make the case for supporting their world-class research.
“Working with someone who took the time to understand the charity and our messaging made such a huge difference.”
Services
Tone of voice guidelines
Big thanks to
MQ: Transforming Mental Health
Creative partner: Kat Summers