Lux create original events that are anything but ordinary. I worked with them to create a bold new identity that expresses the energy and buzz of being behind the scenes at their events. Reportage photography and an eclectic colour palette were used to design a chameleon-like identity system, as versatile as them.
Services
Brand positioning
Visual identity Design
Print and digital design
Merchandise design
Big thanks to
Joanne and Elise at Lux Events