Curiosity Collective give children the freedom to explore a world of learning beyond the classroom. I collaborated with the charity to create a new name, creative strategy, brand identity, film, and website, to help them wave the flag for children’s right to learn.
Written in the style of a children's book, the brand film brings these questions to life through the wide-eyed curiosity of the curious bunch: Charlie, Farleigh, Harley, and Roy.
Inspired by the weird and wonderful questions kids ask, about themselves and the world around them, the playful brand encourages children to follow their curiosity. The brand voice was awarded a D&AD Wood Pencil and a World Brand Design Society Gold Award.
“The new vision and visual look for the charity speaks to who we are and the change we want to make happen.”
Services
Creative strategy
Visual and verbal identity
Brand naming
Copywriting
Website design
Animated film
Big thanks to
Curiosity Collective
Animator: Castro & Friends
Awards
D&AD Wood Pencil
Scottish Design Award
2 x World Brand Design Society Awards