About

About

 
 
 
Pretendi

I get a kick out of thinking up ideas. The kind that have legs, and arms too. That reach out and touch people, tickle their brain, and nudge them into action.

I used my skills in strategy, art direction, design, and copywriting to turn these ideas into change-making brands and campaigns.

Made in Scotland, but never one to stand still, you’ll currently find me in Paris with a baguette in one hand and camera in the other.

 

Awards
2026
Scottish Design Award Silver: Design Craft
WBDS Silver: Poster Design
WBDS Silver: Brand Identity
WBDS Bronze: Writing (Integrated)
WBDS Bronze: Writing (Tone of Voice)
WBDS Bronze: Brand Identity

2025
International Creative Award: Good Cause
Scottish Design Award Gold: Civic Brand
Scottish Design Award Silver: Consumer Brand
Scottish Design Award Silver: Design for Good
WBDS Silver: Design for Digital Applications
WBDS Silver: Writing for Interactive Design
WBDS Bronze: Illustration for Interactive Design

2024
Scottish Design Award: Design for Good
WBDS Gold Award: Writing
WBDS Silver Award: Graphic Design

2023
D&AD Wood Pencil: Writing for design
Scottish Design Award: Design Craft
WBDS Black Award: Brand Voice
WBDS Gold Award: Brand Voice
WBDS Creative of the Year

What I can do for you
Brand strategy
Brand-building ideas
Design direction
Visual identity
Messaging and voice
Campaign ideation and creative
Creative copywriting
Naming

Talks, Podcasts & Features
Being Freelance
Computer Arts, Issue 305
Creative Boom
Curio
GAB
Hijacked Magazine
LWD San Francisco
The Design Kids
We Hyperfocus
WiseNoise