About

About

 
 
 
Pretendi

I get a kick out of thinking up ideas. The kind that not only have legs, but arms too. That reach out and touch people, nudge them into action, or tickle them pink.

I combine strategic thinking, creative direction, design, and copywriting to turn ideas into beautifully crafted brands and campaigns. 

Made in Scotland, but with a curiosity for faraway places, you’ll currently find me in Lyon, where I am vivant ma meilleure vie.

 

Awards
2025
International Creative Award: Good Cause
Scottish Design Award Gold: Civic Brand
Scottish Design Award Silver: Consumer Brand
Scottish Design Award Silver: Design for Good
WBDS Silver: Design for Digital Applications
WBDS Silver: Writing for Interactive Design
WBDS Bronze: Illustration for Interactive Design
2024
Scottish Design Award: Design for Good
WBDS Gold Award: Writing
WBDS Silver Award: Graphic Design
2023
Scottish Design Award: Design Craft
WBDS Creative of the Year
WBDS Black Award: Brand Voice
WBDS Gold Award: Brand Voice
D&AD Wood Pencil

What I can do for you
Brand strategy
Creative strategy
Creative direction
Visual identity
Brand voice
Concepts
Creative campaigns
Naming

Talks & Features
Computer Arts, Issue 305
Creative Boom
Being Freelance
GAB
Hijacked Magazine
The Design Kids
LWD San Francisco
Whitespace Women