Uniqueness. It’s what sets indie retailers and brands apart. And it’s what wholesale platform Faire is here to champion — with a mission to add colour to every street corner and keep the distinctive charm of local neighbourhoods alive.
But winning the trust of this particular audience is no small task. We needed a razor-sharp message bold enough to broadcast the scale of Faire’s vision, but indisputably authentic in its actions, too.
Collaborating with Anyways Creative, our overarching creative concept taps into the pride and independent spirit that fuels small businesses and enriches local communities.
Impactful slogans have always been part of the vocabulary of small business and communities. We looked to them as inspiration, and issued a bold rallying cry to small businesses – showing that Faire stands with them and their values.
Each slogan is tailored to the selected retailer and their portrait to emphasise the uniqueness of their point of view, while communicating the shared mission: keeping the distinctive charm of local neighbourhoods alive.
By authentically celebrating the unique characters of real small businesses, we strengthened Faire’s position as a champion of the indie retail community. The team has since rolled out the campaign across their own social media channels, as well as at trade shows in New York, London, Paris and Frankfurt.
Services
Campaign Strategy
Tone of voice
Messaging
Agency
Anyways Creative
Opening Line