Kirsten Murray

Whisky Sauce Co.

Branding, Packaging

Visual identity and packaging design for The Whisky Sauce Co.

Creating a national identity for whisky sauce

Creating a national identity for whisky sauce

The Whisky Sauce Co. are purveyors of Scotch whisky flavoured sauces, made in Dundee. Formerly known as Scomac, the brand was out of date and at the back of the shelf. Relaunching as The Whisky Sauce Co., the fresh identity attracted over 180 stockists across 9 countries.

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Made with pride and passion

Made with pride and passion

Inspired by crest badges, traditionally worn by Scottish clans, I designed a set of contemporary badges to give each flavour of sauce an individual identity. They bear the brand's motto, 'Made with Pride & Passion'.

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