Creating a national identity for whisky sauce
The Whisky Sauce Co. are purveyors of Scotch whisky flavoured sauces, made in Dundee. Formerly known as Scomac, the brand was out of date and at the back of the shelf. Relaunching as The Whisky Sauce Co., the fresh identity attracted over 180 stockists across 9 countries.
Inspired by crest badges, traditionally worn by Scottish clans, I designed a set of contemporary badges to give each flavour of sauce an individual identity. The badges bear the brand's motto, 'Made with Pride & Passion'.