Capturing RED's off-beat brand on camera
Radisson RED is a lifestyle hotel brand by Carlson Rezidor. I provided art direction for a 3-day photoshoot for their global launch campaign, capturing the brand's bold and expressive personality.
I collaborated with artists including Si Scott and Sébastien Feraut to create bespoke art for some of the photos. Inspired by global street art, the concept for these images was to create a playful interaction between the models and the wall mural backdrops.