Kirsten Murray
Adding colour to Park Inn

Park Inn

Copywriting, Design

Brand development for Park Inn by Radisson, a hotel brand with over 100 hotels across Europe, the Middle East and Africa.

Adding colour to Park Inn

Adding colour to Park Inn

Park Inn by Radisson is a vibrant brand with over 100 hotels across Europe, the Middle East and Africa. My role was to design a range of in-hotel and promotional materials that reflect the brand's Adding Colour to Life ethos.

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Words with a skip in their step

Words with a skip in their step

I was also tasked with developing and defining a tone of voice that expresses Park Inn's fun and friendly personality. This included writing copy for in-hotel materials such as door hangers and a recipe book, to promote the brand's breakfast smoothies.

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