Adding colour to Park Inn
Park Inn by Radisson is a vibrant brand with over 100 hotels across Europe, the Middle East and Africa. My role was to design a range of in-hotel and promotional materials that reflect the brand's Adding Colour to Life ethos.
Words with a skip in their step
I was also tasked with developing and defining a tone of voice that expresses Park Inn's fun and friendly personality. This included writing copy for in-hotel materials such as door hangers and a recipe book, to promote the brand's breakfast smoothies.